Incoming Links Can Increase Web Site Traffic

Would you like to increase your web site traffic and sales? By using a simple web site promotion method, you can get higher placement in search engine listings, which translates to more money in your bank account. If you are willing to do some work, you can get more targeted traffic to your site every month, at zero cost.

Exchanging links with other related web sites can help your rankings with Google, one of the most used search engines on the internet. To get full benefit from exchanging links with other web sites, you must understand the policies of the Google PageRank system.

In the past, many web sites used a "link farm" page to take advantage of Google's PageRank system. Link farms (containing listings of all kinds of web sites, with no regard to quality or related subject) have been banned according to Google's current web site qualifications.

Google recommends that important web sites have inbound links from quality, related web sites. Conforming to this rule means your web site will get a higher Google PageRank (which is a guage of site importance) and higher listings on Google search results pages. This equals more free traffic for you.

An effective link exchange directory should be focused on your web site's theme. If you have a web site that sells pet products, it will not help you to exchange links with an online casino site. Actually, doing so may actually hurt your rankings.

To make your link exchange directory work for you, you'll need to focus on sites that get a decent amount of traffic and relate in some way to your site theme. You can go to www.google.com and download the Google ToolBar to be able to see the Google PageRank for any site you visit. If you target related web sites with a PageRank of 4 or higher, your link exchange will have greater impact on your overall ranking with Google.

To make exchanging links less work for you, register your website with one of the online link exchange services. LinkPartners.com is a good place to start, though there are others you can use. Just submit your site to the proper category and watch the link requests roll in. Now it's your job to research each one to see if you would benefit by exchanging links with them.

Don't be afraid to turn down a link exchange request. A polite note to the sender will be fine, or don't even reply at all. Avoid having unrelated or poor-quality sites in your link directory. You will be penalized by the Google PageRank system for having unrelated links on your link directory that do not compliment your site theme. The more selective you are when exchanging links the more important your site will be according to Google PageRank.

Add a link exchange campaign to your web site promotion plan today. Do it correctly and you'll get more free traffic from Google and some clicks from the sites displaying your related link.

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Effective Marketing of a Small Business Online

The selling of products/services online all require one ESSENTIAL ingredient : TRAFFIC. Marketing a small business online faces greater challenges such as manpower and budget. However there are some great tools on the market that can effectively improve traffic to your site or affiliate site.

Investing in a good keyword tool is essential for online and offline marketing. A keyword tool can be used to write copy, find niche specific competitive keywords and to plan advertising. Why you may be asking? A good keyword tool can determine what and why people are searching for in relation to your product. Wordtracker is the choice of the professional marketer. What I liked about this company, is they provide a FREE keyword-guide which will alter how you market on and offline. If your budget is tight they offer membership for 1 day or 1 month. Or you can look at some of the excellent FREE TOOLS on the market.

A popular technique used by many in the affiliate marketing field is building optimsed pages that refer the visitor to the main affiliate site. This technique can be applied to marketing a small business online. There are several software products on the market that will build optimised pages for your main site. Two I particularly like are Traffic Panther and Traffic Hurricane. I personally use Traffic Panther as I found the ease of setting up the software easier with them. They both offer excellent customer support, even to free users. However the Hurricane creates 1000's of optimised pages for your site whereas the Panther only creates 25 per project. Bear in mind the engines can drop your site if they think you are spamming.

Both introduce the technology of RSS, but the Traffic Panther introduces the small business to the power of marketing using Blogs. And how they can be beneficial to your business. So whether you are an attorney marketing your services, selling childrens books online or looking for the secrets of successful network marketing,these techniques can be beneficial to your business online. With these tools you can firtly learn more about your potential customers and then how to get those customers to your sites.

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Looking for the best sourced opinion relating to junk yards.

When you are after excellent information relating to junk yards, you'll find it difficult extricating superior advice from amateurish junk yards proposals and directions so it is wise to recognize ways of judging the information you are offered.

Find junk yards
Your relevant result is a click away!

Now we'd like to give you some tips which we recommend you think of using when you're seeking information about junk yards. Please be aware that the wisdom we're offering you is only applicable to internet advice about junk yards. We are unable to offer any guidance or advice when you are also conducting research in books or magazines.

A good pointer to follow when you're presented with help or advice concerning a junk yards site is to ascertain who owns the site. This may divulge who is behind the site junk yards credentials The easiest way to work out who is at the back of the junk yards website is to look on the 'contact' page or 'about this site' information.

Any worthwhile website providing information on junk yards, will nearly always have a 'contact', or an 'about', page which will list the owner's details. The info should make known a number of indications concerning the owner's requisite knowledge. This enables you to make an assessment about the vendor's qualifications and experience to advise people on the subject of junk yards.

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Don't Forget About Offline Advertising

A lot of online based businesses forget about offline advertising. It is important to combine offline and online advertising together in your marketing campaign.You can market offline more effectively by targeting people that actually have access to the internet. In all your advertising you want to include your web site address, e-mail or autoresponder addresses, and the e-mail address to subscribe to your e-zine. Below are 10 offline marketing ideas:

-Place classified or full page ads in print publications. The print publications should be computer or internet related.

-Post flyers in stores. They could be computer stores, software stores, libraries etc.

-Buy mailing lists and send direct mail. You should make sure that all the people on the mailing list are internet users.

-Buy commercial time on T.V. They can be during shows that are targeted toward internet users.

-Pass out your CD-ROM or diskette business cards at special events. It could be at trade shows, seminars, fairs, etc.

-Set up a deal with another business that targets internet users. Pay the business to insert your business ads in their product packages.

-Hold a free offline class and teach people how to use their computer or how to use the internet. You could have your web site on display as an example.

-Do co-op mailings with other businesses. They should also be targeting people with internet access.

-Give away free mouse pads. Put your advertising on the mouse pads and give them away at computer or internet events.

-Advertise in card decks. The card deck you advertise in should be targeted toward internet users.

You would also want to target your offline advertising to groups of people that will actually be interested in your product or service. If you're selling business books, you will want to market to business owners. In conclusion, if you have a business that's only based online, you don't want to market to people that don't have access to the internet.

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